CommerceIQ Launches Global Retail Ecommerce Management Platform

Ecommerce platform enables consumer brands to grow market share profitably in today’s inflationary and supply-constrained environment through intelligent automation, supporting over 450 omnichannel retailers in 41 countries.

Presented by: 
Josi Mathar2022

MOUNTAIN VIEW, CA – July 19, 2022 – CommerceIQ, the leading Retail Ecommerce Management Platform, today announced that it has acquired e.fundamentals, a leading digital shelf analytics (DSA) provider headquartered in the UK. Consumer brands can now harness one global software platform to power profitable market share growth across all major retailers with the combination of sales, supply chain, and retail media automations from CommerceIQ plus digital shelf activity and store-level availability insights from e.fundamentals. CommerceIQ now provides its customers retailer coverage and localized support across the Americas, EMEA, and APAC regions.

Supply chain disruptions, high inflation, and fierce competition make the launch of this new global platform more critical than ever for manufacturers to achieve their ecommerce profitability and market share goals. While most brands experienced a pandemic fueled acceleration of ecommerce growth, up 92% since 2019, overall ecommerce sales dropped by 1.8% in April, even as in-store sales rose by 10%1. With CommerceIQ brands can now:

  • Drive Profitability: Optimize trade spend and joint business planning (JBP) investments. Plus reclaim lost profit margin and revenue by automating the recovery of disputed shortages and chargebacks.
  • Optimize Omnichannel for Profitable Growth: by capturing store-level availability, distribution and pricing across retailers daily, optimize omnichannel fulfillment, manage inventory, and control promotional spend and costs.
  • Maximize Share of Voice and Share of Search: Empower brands or agencies of record (AOR) to be consistently visible on page 1 search through great content and sponsored ads, plus optimize advertising to drive incremental sales on highest margin items and for the most strategic share of voice (SOV) gains.
  • Maximize Instock Rate: Ensure products stay in stock by automatically shifting promotions away from items at risk of going out of stock (OOS) and by triggering predictive replenishment orders.
  • Stop Revenue Leakage: Stop losing revenue to competitors and unauthorized third party (3P) sellers by understanding buy box behavior and for unauthorized sellers automating detection, ticketing, and removal.

“Customers love how our intelligent automations help their teams to win on ecommerce retailers like Amazon, Walmart, Target, and Instacart,” said Guru Hariharan, founder and CEO of CommerceIQ, “They’ve been asking us to accelerate our coverage to all global retailers important to their business. Our acquisition of e.fundamentals does just that, adding world-class digital shelf analytics and support for over 450 retailers across 41 countries. We are now the first platform to connect and intelligently automate across shelf, sales, supply chain, and advertising to help our customers win big.”

As part of this acquisition, UK-based e.fundamentals led by CEO John Maltman, will merge operations with the US-based CommerceIQ. Customers will have access to the combined offerings and customer-obsessed support team worldwide.

“We built a digital shelf product that is loved by many large global manufacturers and increasingly our clients have been asking us to help them to take action faster,”  said John Maltman, CEO of e.fundamentals, “Becoming an integral part of the CommerceIQ Retail Ecommerce Management Platform lets us provide a complete solution for brands to understand shopper behavior for their categories, plan their assortment, manage their sales operations, plan inventory to meet demand, and optimize media and promotional spend. We are excited to join forces and quickly bring new capabilities to market.”

The first combined offering from this acquisition, e.fundamentals by CommerceIQ, is now available as a free trial for all current CommerceIQ and e.fundamentals customers and for select new prospects. This new product combines modern workflows, deeper analytics to uncover assortment gaps and retail media targeting opportunities, and new recommendations aimed at helping customers zero in on top prioritized actions to manage their digital shelf presence across retailers. 

“CommerceIQ’s intelligent retail automation has already helped us achieve significant productivity gains, reduce operational costs and drive growth and profitability on Amazon. I am looking forward to extending our winning streak from Amazon to all the retailers that we currently track with e.fundamentals digital shelf analytics,” said Brian Dudzinski, Senior Director of Ecommerce at KIND.

Ecommerce leaders interested in learning more can visit


About CommerceIQ

CommerceIQ is the leading Retail Ecommerce Management Platform, unlocking profitable market share growth for consumer brands through intelligent automation. Its unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands boost share-of-voice (SOV), minimize out-of-stock (OOS), and prevent revenue leakage. With worldwide retail ecommerce growth expected to reach $7.4 trillion in 2025, mastering operational scale and unit economics through retail ecommerce channels is essential. Nestle, Colgate, Whirlpool, and more than 2,200 consumer goods leaders use CommerceIQ as the single source of truth for their retail ecommerce. CommerceIQ has raised $200 million from venture investors including Softbank, Insight Partners, and Madrona Venture Group. For more information, visit

About e.fundamentals

The world-leading digital shelf analytics provider, e.fundamentals helps international consumer goods brands like Mars, Edgewell and Molson Coors win in ecommerce. The platform serves sales and marketing teams with an intuitive user experience gathering product performance insights daily on pricing and promotions, ranging, on-site search and shopper feedback across the world's major online retailers. This allows users to quickly navigate and action the changes required to maximize category performance on the digital shelf. Visit to learn more



1 Mastercard Spending Pulse, May 2022


All the digital Shelf Analytics You Need to Succeed at Speed & Scale
See why world leading brands choose e.fundamentals for actionable digital shelf insights

Request A demo

Latest Resources

The key factors that drove digital shelf success in 2022 – and what to focus on in 2023

2022 proved a tough year for grocery retailers and suppliers, but smart CPGs still managed to achieve outstanding results on the digital shelf. This is what they got right, and how to drive eCommerce success over the coming 12 months.

Read more

10 smart ways to use digital shelf insights in your next JBP meeting

Successful joint business planning with retailers is critical for CPG brands, but JBP meetings can be one-sided and one-dimensional. Here are 10 ways to use digital shelf insights to unlock richer strategic conversations with retailers.

Read more

How CPG brands can defend against shoppers trading down to own label and the discounters

Cheaper options are thriving as consumers trade down to manage soaring household bills. But CPGs don’t need to take the threat lying down. The following data-led strategies will help brands hold their own against own label and the discounters.

Read more

The future of eCommerce #23

A must-listen episode about the future of eCommerce, how brands can win in the upcoming Golden Quarter and why e.fundamentals became a CommerceIQ company.

Listen now

Changing your digital shelf analytics vendor: 3 things smart CPGs get right

CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning digital shelf analytics vendors.

Read more

Amazon Prime Day: 4 things CPGs must get right

If you're looking to drive online sales during Amazon Prime Day, here are 4 things your brand needs to get right to grab shopper attention.

Read more

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



444 West Lake Street, 
Suite 1700, 
+1312 416 8580



20 St Thomas Street, 
2nd Floor Runway East,

Members of

Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663