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The Digital Shelf Cast a monthly podcast dedicated to helping growth-driven brand leaders win in eCommerce
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How to Build a World-Class CPG Ecommerce Team, Eps.8
The need to accelerate CPG's digital capabilities has never been greater, but how do you do it? Listen in as Todd Hassenfelt, Sr Director of Ecommerce at Simple Mills, shares his top tips.
How to win on Instacart, Eps. 7
This episode covers all things Instacart. Kiri Masters shares her insights on what CPGs need to know to succeed on Instacart today and in the future.
Ratings and Reviews: How to Turbocharge CPG Ecommerce Success, Eps. 6
In this episode we’re taking a deep dive into online ratings and reviews: why they matter to CPG ecommerce success and how brands can leverage them to supercharge sales online.
The CPG post-pandemic outlook — 5 trends that will shape the industry, Eps. 5
Together with the Consumer Brands Association we're looking at 5 key trends that will shape the CPG industry post-pandemic.
Winning in Ecommerce, Eps. 4
Listen to Stephanie Rubin, Director, Head of North America Customer Success at e.fundamentals and John Maltman, CEO e.fundamentals discuss key insights and actionable tips on kicking off 2021 with a bang.
Ecommerce in Europe, Spotlight Germany, Eps. 3
Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?
Get more from your eRetail Media spend, Eps. 2
In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.
A CPG's Guide to Black Friday, Eps. 1
What are the challenges and opportunities for CPGs and retailers around this year's Black Friday? Our guests John Maltman, CEO e.fundamentals and Christian Hassold, VP EMEA Salsify explain how category growth on the digital shelf can be planned for with a holistic eCommerce strategy.
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