Digital Commerce Strategy

Resources > Digital Commerce Strategy

MAP pricing for CPGs: How it works, why it’s important, and how to prevent violations

As the US online grocery market becomes increasingly competitive, it’s essential that CPGs monitor price movements. Those with the right tools have a competitive advantage. Here's what you need to know.

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Acting on impulse: How CPGs can get creative and drive more online impulse buying

Why is online impulse buying so hard to crack? We've summarized the key actions for CPGs looking to recreate the impulse buying behaviors on the digital shelf.

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Improving share of search in a major UK retailer

Read how partnering with e.fundamentals helped this brand reverse-engineer a major retailer's search algorithm to improve product ranking.

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Optimizing shopper ratings and reviews

Learn how the UK’s number one brand for organic baby food worked with e.fundamentals to achieve their ambitious ratings and reviews targets.

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Changing your Digital Shelf Analytics Vendor: 3 Things Smart CPGs Get Right

CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning Digital Shelf Analytics vendors.

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Driving Digital Shelf Growth with Enhanced Global Retailer Coverage

We’re committed to enabling our clients advance their Digital Shelf performance through the continuous expansion of our global retailer coverage and category expertise. Find out if we cover your markets yet. Chances are we do!

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How to Build a World-Class CPG Ecommerce Team, Eps.8

The need to accelerate CPG's digital capabilities has never been greater, but how do you do it? Listen in as Todd Hassenfelt, Sr Director of Ecommerce at Simple Mills, shares his top tips.

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How to win on Instacart, Eps. 7

This episode covers all things Instacart. Kiri Masters shares her insights on what CPGs need to know to succeed on Instacart today and in the future.

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Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

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Online grocery optimization 101: What CPGs need to know about retail SEO

The key question for CPGs right now: how to ensure product visibility on the digital shelf. Read our 101 summary to online grocery optimization.

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How To Deliver Effective Content On The Digital Shelf

The 'findability' of your product online is critical to conversion. Watch our webinar and learn how to generate product content excellence with DSA and a PIM system.

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The new rules of omnichannel: how to make bricks and clicks add up

The imperative to embrace eGrocery omnichannel strategies isn't going anywhere so we've summarized our view how brands and retailers can make bricks and clicks add up.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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