Digital Commerce Strategy
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It takes more than ecommerce skills: How to upskill CPG teams for ecommerce success
eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the online opportunity? Read on and learn: Why CPG businesses need to…
Ratings and Reviews: How to Turbocharge CPG Ecommerce Success, Eps. 6
In this episode we’re taking a deep dive into online ratings and reviews: why they matter to CPG ecommerce success and how brands can leverage them to supercharge sales online.
The CPG post-pandemic outlook — 5 trends that will shape the industry, Eps. 5
Together with the Consumer Brands Association we're looking at 5 key trends that will shape the CPG industry post-pandemic.
What the smartest CPGs get right about selling on Instacart
It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around Instacart and why CPGs should care Why CPGs need to act on…
What’s next in e-commerce? How to bring category strategy to life on the digital shelf
Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…
Winning in Ecommerce, Eps. 4
Listen to Stephanie Rubin, Director, Head of North America Customer Success at e.fundamentals and John Maltman, CEO e.fundamentals discuss key insights and actionable tips on kicking off 2021 with a bang.
Go-to-Market eCommerce Toolkit 2021
Download our Free Go-to-Market Toolkit 2021, the CPG guide to launching new products in eCommerce. Taking e-commerce seriously is now the talk of C-suite roles across the world. However, how…
Digital Commerce 2021 Decoded
How to gain a Competitive Advantage on the Digital Shelf Download our eBook to learn how you can leverage Digital Shelf Analytics to drive a winning eCommerce strategy in 2021…
Ecommerce in Europe, Spotlight Germany, Eps. 3
Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?
New Feature: eRetail Media analytics for Online Grocery
How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.
The Marketer's Guide to Banner Display Advertising in Online Grocery
If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…
Get more from your eRetail Media spend, Eps. 2
In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.
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