Digital Commerce Strategy
Resources > Digital Commerce Strategy
How to create an eCommerce marketing strategy that delivers for CPGs
The goal of an ecommerce marketing strategy is to be seen, heard, and bought. Here's what it takes to create one that delivers for CPGs.
How to build a data-driven CPG organization, in 5 steps
At a time when more buying is shifting to online, data strategy is rising up the agenda for many CPG organizations. Here are 5 steps for how to embed data-driven thinking across the org.
MAP pricing for CPGs: How it works, why it’s important, and how to prevent violations
As the US online grocery market becomes increasingly competitive, it’s essential that CPGs monitor price movements. Those with the right tools have a competitive advantage. Here's what you need to know.
Acting on impulse: How CPGs can get creative and drive more online impulse buying
Why is online impulse buying so hard to crack? We've summarized the key actions for CPGs looking to recreate the impulse buying behaviors on the digital shelf.
Improving share of search in a major UK retailer
Read how partnering with e.fundamentals helped this brand reverse-engineer a major retailer's search algorithm to improve product ranking.
Optimizing shopper ratings and reviews
Learn how the UK’s number one brand for organic baby food worked with e.fundamentals to achieve their ambitious ratings and reviews targets.
Changing your Digital Shelf Analytics Vendor: 3 Things Smart CPGs Get Right
CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning Digital Shelf Analytics vendors.
Driving Digital Shelf Growth with Enhanced Global Retailer Coverage
We’re committed to enabling our clients advance their Digital Shelf performance through the continuous expansion of our global retailer coverage and category expertise. Find out if we cover your markets yet. Chances are we do!
How to Build a World-Class CPG Ecommerce Team, Eps.8
The need to accelerate CPG's digital capabilities has never been greater, but how do you do it? Listen in as Todd Hassenfelt, Sr Director of Ecommerce at Simple Mills, shares his top tips.
How to win on Instacart, Eps. 7
This episode covers all things Instacart. Kiri Masters shares her insights on what CPGs need to know to succeed on Instacart today and in the future.
Online category management: 5 principles to help CPGs succeed on the digital shelf
Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.
Online grocery optimization 101: What CPGs need to know about retail SEO
The key question for CPGs right now: how to ensure product visibility on the digital shelf. Read our 101 summary to online grocery optimization.
View Our Most Popular resources to help you learn and win on the digital shelf.
The Ultimate Guide to Content Management on the Digital Shelf
The Digital Shelf Cast - Listen to our latest episode
