Digital Commerce Optimization
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It takes more than ecommerce skills: How to upskill CPG teams for ecommerce success
eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the online opportunity? Read on and learn: Why CPG businesses need to…
How to pick the best digital shelf analytics vendor
We all know ecommerce is exploding, but do you know how to fuel your CPG’s online success fast and at scale? Read on to find out: Why digital shelf analytics…
What’s next in e-commerce? How to bring category strategy to life on the digital shelf
Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…
Go-to-Market eCommerce Toolkit 2021
Download our Free Go-to-Market Toolkit 2021, the CPG guide to launching new products in eCommerce. Taking e-commerce seriously is now the talk of C-suite roles across the world. However, how…
Digital Commerce 2021 Decoded
How to gain a Competitive Advantage on the Digital Shelf Download our eBook to learn how you can leverage Digital Shelf Analytics to drive a winning eCommerce strategy in 2021…
Ecommerce in Europe, Spotlight Germany, Eps. 3
Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?
New Feature: eRetail Media analytics for Online Grocery
How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.
The Marketer's Guide to Banner Display Advertising in Online Grocery
If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…
Get more from your eRetail Media spend, Eps. 2
In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.
Amazon Prime Day 2020: 4 things CPGs must get right
We now know Prime Day takes place 13th to 14th October; Prime members can access deals from midnight Pacific Times or 3am Eastern Time respectively. This year will be different,…
What Is Digital Shelf Analytics? How Data Provides Retail Insights
What Is Digital Shelf Analytics? Digital shelf analytics (DSA) is a forward-thinking software solution alternative to the manual compilation of retail data for brands, manufacturers and consumer packaged goods (CPG)…
How to Develop a Digital Commerce Strategy
Do you give an equal amount of time to your digital shelf and physical retail performance?
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