Digital Commerce Optimization

Resources > Digital Commerce Optimization

How to create an eCommerce marketing strategy that delivers for CPGs

The goal of an ecommerce marketing strategy is to be seen, heard, and bought. Here's what it takes to create one that delivers for CPGs.

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How to build a stronger brand with eCommerce analytics tools, Part I

This post was updated and originally published May 2020. As a brand owner selling through online retail websites like Tesco, Amazon and Walmart you need retail insight data to help…

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Product update: Better range reporting online

This post has been updated and was originally published April 2020. As a company dedicated to supporting growth driven CPG brands with actionable, easy to understand eCommerce insights and analytics,…

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How to drive category growth online in 2023 w/ Mondelēz International

How to drive category leadership online Whether it’s inflation or supply chain disruption, the CPG industry has had its fair share of challenges in 2022. But throughout the economic and…

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Changing your digital shelf analytics vendor: 3 things smart CPGs get right

CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning digital shelf analytics vendors.

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Amazon Prime Day: 4 things CPGs must get right

If you're looking to drive online sales during Amazon Prime Day, here are 4 things your brand needs to get right to grab shopper attention.

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It takes more than eCommerce skills: How to upskill CPG teams for eCommerce success

eGrocery is evolving at eye-watering speed, but not all CPG teams have the skills to make the most of the online opportunity. Read on and learn how to level up your eCom skills today.

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What is digital shelf optimization?

Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.

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5 strategic pricing opportunities CPGs should focus on now

As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.

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5 optimization tactics to grow digital shelf sales

With the digital shelf predicted to remain the focus of today’s shoppers we cover the key optimization tactics can commercial managers apply to boost their online sales across retailers & marketplaces.

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Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

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What is digital shelf analytics? Maximize eCommerce sales growth with retail insights

Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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