Digital Commerce Optimization

Download our Free Go-to-Market Toolkit 2021, the CPG guide to launching new products in eCommerce. Taking e-commerce seriously is now the talk of C-suite roles across the world. However, how…

How to gain a Competitive Advantage on the Digital Shelf Download our eBook to learn how you can leverage Digital Shelf Analytics to drive a winning eCommerce strategy in 2021…

Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…

In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.

We now know Prime Day takes place 13th to 14th October; Prime members can access deals from midnight Pacific Times or 3am Eastern Time respectively. This year will be different,…

What Is Digital Shelf Analytics? Digital shelf analytics (DSA) is a forward-thinking software solution alternative to the manual compilation of retail data for brands, manufacturers and consumer packaged goods (CPG)…

Do you give an equal amount of time to your digital shelf and physical retail performance?

Optimising your eCommerce Strategy for the lunchbox The lunch box is a £200 million opportunity brands shouldn't miss. Helen Thomas Insight Manager e.fundamentals Our latest eCommerce category insights assessed and ranked…

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

Brand Messaging, Stock Availability, Competitor Pricing, Competitor Promotions Digital shelf insights refer to the understanding we take from key retail metrics.