Digital Commerce Optimization

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Amazon Prime Day: 4 things CPGs must get right

If you're looking to drive online sales during Amazon Prime Day, here are 4 things your brand needs to get right to grab shopper attention.

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It takes more than eCommerce skills: How to upskill CPG teams for eCommerce success

This post has been updated and was originally published April 2021. eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the…

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What is digital shelf optimization?

Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.

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5 strategic pricing opportunities CPGs should focus on now

As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.

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5 optimization tactics to grow digital shelf sales

This post has been updated and was originally published May 14, 2020. Consumer goods companies (CPG) continue to grapple with enormous shifts to the industry as the eCommerce boom continues…

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Online category management: 5 principles to help CPGs succeed on the digital shelf

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

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What is digital shelf analytics? Maximize eCommerce sales growth with retail insights

Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.

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How CPGs can optimize trade promotions and boost unit economics amid inflation

Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.

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The ultimate guide to retail media & marketplaces #19

Retail media advertising is exploding and the space is evolving so rapidly that it’s hard for brands to keep pace. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at…

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Out of luck with out-of-stocks? How to monitor availability and protect your retail SEO

Minimize stockouts and the negative impact on your retail SEO with our overview and 5 top tips.

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How CPG brands can optimize and measure their product detail pages online

The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.

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The power of share of search in online retailers

Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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