Digital Commerce Optimization

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for online grocery, your competitors are going to have a massive advantage when…

In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.

Do you give an equal amount of time to your digital shelf and physical retail performance?

Optimising your eCommerce Strategy for the lunchbox The lunch box is a £200 million opportunity brands shouldn't miss. Helen Thomas Insight Manager e.fundamentals Our latest eCommerce category insights assessed and ranked…

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

Brand messaging, stock availability, competitor pricing, competitor promotions Digital shelf insights refer to the understanding we take from key retail metrics.

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

Join our Customer Success team and AB World Foods Alice Gheissari discuss and disclose the key tactics FMCG brands can be applying today to adapt to the rapid changes as a result of "new normal" form of online shopping.

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

Consumer behavior is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.