How to drive category leadership online Whether it’s inflation or supply chain disruption, the CPG industry has had its fair share of challenges in 2022. But throughout the economic and…
2022 proved a tough year for grocery retailers and suppliers, but smart CPGs still managed to achieve outstanding results on the digital shelf. This is what they got right, and how to drive eCommerce success over the coming 12 months.
Cheaper options are thriving as consumers trade down to manage soaring household bills. But CPGs don’t need to take the threat lying down. The following data-led strategies will help brands hold their own against own label and the discounters.
eGrocery is evolving at eye-watering speed, but not all CPG teams have the skills to make the most of the online opportunity. Read on and learn how to level up your eCom skills today.
Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.
Quick commerce is quickly rising up the CPG agendas. We take a closer look at Instacart as one of the leaders among eGrocery apps and what brands need to get right to win.
With the digital shelf predicted to remain the focus of today’s shoppers we cover the key optimization tactics can commercial managers apply to boost their online sales across retailers & marketplaces.
According to a recent survey by the Path to Purchase Institute, 53% of shopper marketing teams report into marketing and 33% report into sales. For a relatively mature discipline across…
Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.