Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.
As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.
Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.
The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.
Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.
The key question for CPGs right now: how to ensure product visibility on the digital shelf. Read our 101 summary to online grocery optimization.
As the US online grocery market becomes increasingly competitive, it’s essential that CPGs monitor price movements. Those with the right tools have a competitive advantage. Here's what you need to know.