Digital Commerce Measurement

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Digital Commerce 2021 Decoded

How to gain a Competitive Advantage on the Digital Shelf Download our eBook to learn how you can leverage Digital Shelf Analytics to drive a winning eCommerce strategy in 2021…

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New Feature: eRetail Media analytics for Online Grocery

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

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The Marketer's Guide to Banner Display Advertising in Online Grocery

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…

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The Digital Shelf Cast Podcast — Get more from your eRetail Media spend #2

In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.

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Amazon Prime Day 2020: 4 things CPGs must get right

We now know Prime Day takes place 13th to 14th October; Prime members can access deals from midnight Pacific Times or 3am Eastern Time respectively. This year will be different,…

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How to build a winning position in online retail

As brands and retailers across the world grapple with changes to their business due to the pandemic, one thing is clear: the shift to online will not revert back. Contrary,…

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The Digital Shelf Cast Podcast — A CPG's Guide to Black Friday #1

What are the challenges and opportunities for CPGs and retailers around this year's Black Friday? Our guests John Maltman, CEO e.fundamentals and Christian Hassold, VP EMEA Salsify explain how category growth on the digital shelf can be planned for with a holistic eCommerce strategy.

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What Is Digital Shelf Analytics? How Data Provides Retail Insights

What Is Digital Shelf Analytics? Digital shelf analytics (DSA) is a forward-thinking software solution alternative to the manual compilation of retail data for brands, manufacturers and consumer packaged goods (CPG)…

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How to Develop a Digital Commerce Strategy

Do you give an equal amount of time to your digital shelf and physical retail performance?

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How lockdown has revolutionised the digital shelf

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

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4 Digital Shelf Insights You Should Review Regularly

Brand Messaging, Stock Availability, Competitor Pricing, Competitor Promotions Digital shelf insights refer to the understanding we take from key retail metrics.

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What data brands need to know from the Office for National Statistics

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

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Adapt foDigital Shelf Growth eBook

How To Adapt for Digital Shelf Growth

Download our free eBook and adapt your CPG strategy for eCommerce today.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Hype Cycle for Digital Commerce 2020

Complimentary Gartner Report Download exploring the growth of Digital Shelf.
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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