Digital Commerce Measurement

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The marketer's guide to banner display advertising in online grocery

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for online grocery, your competitors are going to have a massive advantage when…

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Get more from your eRetail Media spend #2

In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.

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How to build a winning position in online retail

As brands and retailers across the world grapple with changes to their business due to the pandemic, one thing is clear: the shift to online will not revert back. Contrary,…

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A CPG's guide to Black Friday #1

What are the challenges and opportunities for CPGs and retailers around this year's Black Friday? Our guests John Maltman, CEO e.fundamentals and Christian Hassold, VP EMEA Salsify explain how category growth on the digital shelf can be planned for with a holistic eCommerce strategy.

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How to develop a digital commerce strategy

Do you give an equal amount of time to your digital shelf and physical retail performance?

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How lockdown has revolutionised the digital shelf

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

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4 digital shelf insights you should review regularly

Brand messaging, stock availability, competitor pricing, competitor promotions Digital shelf insights refer to the understanding we take from key retail metrics.

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What data brands need to know from the Office for National Statistics

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

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How brands can support online growth through digital shelf management

As recently reported by The Grocer, supermarket leaders have called on the industry to supply better digital shelf data for their products to cope with the continued rise in online…

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How to build a stronger brand with eCommerce analytical tools, Part II

Never before have brand owners felt the need to discard their long term plans, roll up their sleeves and try to understand how to grow their sales online. In the…

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The importance of customer experience to grow retail brand performance online

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

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How COVID is changing the way we shop

Consumer behavior is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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