Digital Commerce Strategy

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How to adjust your ecommerce strategy for the new normal online retail landscape

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

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How COVID-19 will change eCommerce and drive greater adoption from brand leaders to meet changing consumer behavior

Consumer behaviour is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

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4 Valentine’s Day 2020 Confectionery eCommerce Insights to Know

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

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Baby Food Category Report 2020

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

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10 Facts on Online Sales and eRetail to win the eCommerce analytics race

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…

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Frozen Food Category Report

A £15m opportunity for Frozen Foods sales online Analysis from e.fundamentals Insight Manager Helen Thomas, "Premiumisation is a key category growth driver across grocery in general, but in particular for…

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6 Seasonal Promotion Insights - Suncare category

Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period. There is a lot that…

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How to Lead your eCommerce Digital Transformation

In partnership with My Digital Shelf and Weetabix, e.fundamentals discuss how eCommerce professionals can lead the digital transformation of their FMCG brands.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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