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How local is your global ecommerce strategy?

Global ecommerce success requires smart local adaption, but it’s easier said than done. We explain how CPGs can strike the right balance between global ambitions and local market realities.

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How to create an eCommerce marketing strategy that delivers for CPGs

The goal of an ecommerce marketing strategy is to be seen, heard, and bought. Here's what it takes to create one that delivers for CPGs.

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How to build a stronger brand with eCommerce analytics tools, Part I

This post was updated and originally published May 2020. As a brand owner selling through online retail websites like Tesco, Amazon and Walmart you need retail insight data to help…

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The key factors that drove digital shelf success in 2022 – and what to focus on in 2023

2022 proved a tough year for grocery retailers and suppliers, but smart CPGs still managed to achieve outstanding results on the digital shelf. This is what they got right, and how to drive eCommerce success over the coming 12 months.

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10 smart ways to use digital shelf insights in your next JBP meeting

Successful joint business planning with retailers is critical for CPG brands, but JBP meetings can be one-sided and one-dimensional. Here are 10 ways to use digital shelf insights to unlock richer strategic conversations with retailers.

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How CPG brands can defend against shoppers trading down to own label and the discounters

Cheaper options are thriving as consumers trade down to manage soaring household bills. But CPGs don’t need to take the threat lying down. The following data-led strategies will help brands hold their own against own label and the discounters.

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Changing your digital shelf analytics vendor: 3 things smart CPGs get right

CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning digital shelf analytics vendors.

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What is digital shelf optimization?

Learn the basics of digital shelf optimization, why it's critical for CPGs to master it and how digital shelf analytics can help you drive eCommerce growth.

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The CPG's guide to revenue management on the digital shelf

Learn how to optimize your revenue management strategy and category performance at scale. Download our definitive guide today.

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CommerceIQ Launches Global Retail Ecommerce Management Platform

Ecommerce platform enables consumer brands to grow market share profitably in today’s inflationary and supply-constrained environment through intelligent automation, supporting over 450 omnichannel retailers in 41 countries.

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e.fundamentals becomes a CommerceIQ company

e.fundamentals has been acquired by CommerceIQ, the leading Retail Ecommerce Management Platform driving CPG's eCommerce growth as one global software platform.

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5 strategic pricing opportunities CPGs should focus on now

As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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