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What Is Digital Shelf Optimisation?

Digital shelf optimisation refers to the continual process of perfecting a digital shelf. The result is a digital shelf that’s more efficient and prominent across e-retailers. Yet, how do you…

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How brands can support online growth through digital shelf management

As recently reported by The Grocer, supermarket leaders have called on the industry to supply better digital shelf data for their products to cope with the continued rise in online…

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How to build a stronger brand with eCommerce analytical tools, Part II

Never before have brand owners felt the need to discard their long term plans, roll up their sleeves and try to understand how to grow their sales online. In the…

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How to build a stronger brand with eCommerce analytical tools, Part 1

As a brand owner selling through online retail websites like Tesco, Amazon and Walmart, now more than ever do you need retail insight data to help make the right decisions…

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5 Optimisation tactics to grow digital shelf sales

The skill sets of commercial managers in the consumer packaged good (CPG) industry have to evolve fast to align with changing shopper behaviour. The digital shelf is predicted to remain…

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The importance of customer experience to grow retail brand performance online

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

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Product Update: Availability for better range reporting online

As a company dedicated to supporting growth driven CPG brands with actionable, easy to understand ecommerce insights and analytics, we’ve developed a new feature within our deliver value that counts…

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How to adjust your ecommerce strategy for the new normal online retail landscape

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

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McVitie’s producer Pladis Global chooses e.fundamentals to foster online growth

Pladis Global has chosen to partner with e.fundamentals to to optimise its ecommerce growth strategy across online retailers in the UK.

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How COVID-19 will change ecommerce and drive greater adoption from brand leaders to meet changing consumer behaviour

Consumer behaviour is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

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e.fundamentals hires ex- P&G and Kraft Heinz director Jo Campbell

e.fundamentals has appointed Jo Campbell to join the company as Commercial Director. She brings with her a wealth of commercial CPG experience from more than 15 years with Procter & Gamble and Kraft Heinz.

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4 Valentine’s Day 2020 Confectionery eCommerce Insights to Know

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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