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What the smartest CPGs get right about selling on Instacart

It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around Instacart and why CPGs should care Why CPGs need to act on…

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Can Walmart beat Amazon and Instacart to win the battle for eGrocery?

It’s hard to think of a busier time for eGrocery than the past 12 months, and few retailers have been busier than Walmart. We’ve had news of more local fulfillment…

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What’s next in e-commerce? How to bring category strategy to life on the digital shelf

Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…

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PepsiCo chooses e.fundamentals to power its eCommerce growth in Europe

London, February — e.fundamentals, the digital shelf analytics provider, today announced a partnership with PepsiCo’s, Inc. (NASDAQ: PEP) ("PepsiCo") to power its eCommerce growth in Europe. The strategic partnership is…

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New Feature: eRetail Media analytics for Online Grocery

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

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The Marketer's Guide to Banner Display Advertising in Online Grocery

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…

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Amazon Prime Day 2020: 4 things CPGs must get right

We now know Prime Day takes place 13th to 14th October; Prime members can access deals from midnight Pacific Times or 3am Eastern Time respectively. This year will be different,…

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e.fundamentals welcomes new Group Chief Financial Officer

Leading digital shelf analytics specialist e.fundamentals is excited to announce the appointment of new Group Chief Finance Officer Ewan Patrick to its leadership team.

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How to build a winning position in online retail

As brands and retailers across the world grapple with changes to their business due to the pandemic, one thing is clear: the shift to online will not revert back. Contrary,…

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What Is Digital Shelf Analytics? How Data Provides Retail Insights

What Is Digital Shelf Analytics? Digital shelf analytics (DSA) is a forward-thinking software solution alternative to the manual compilation of retail data for brands, manufacturers and consumer packaged goods (CPG)…

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e.fundamentals fuels North American growth with leadership additions

World-leading digital shelf analytics provider e.fundamentals announces the appointment of two high-calibre additions to its senior leadership team to drive its North American business.

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How to Develop a Digital Commerce Strategy

Do you give an equal amount of time to your digital shelf and physical retail performance?

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The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

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A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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