As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.
Quick commerce is quickly rising up the CPG agendas. We take a closer look at Instacart as one of the leaders among eGrocery apps and what brands need to get right to win.
With the digital shelf predicted to remain the focus of today’s shoppers we cover the key optimization tactics can commercial managers apply to boost their online sales across retailers & marketplaces.
Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.
Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.
We've summarized what brands can do to keep their category position online in light of the new rules impacting not only in store but also online grocery.
The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.
Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.
Amazon Go is just one example of how digital technology is blending with physical retail to create new and better experiences for shoppers. The 'phygital' trend reflects the insight that there is no such thing as an ‘online shopper’ and an ‘in-store shopper’ anymore.