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e.fundamentals fuels North American growth with leadership additions

World-leading digital shelf analytics provider e.fundamentals announces the appointment of two high-calibre additions to its senior leadership team to drive its North American business.

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How to develop a digital commerce strategy

Do you give an equal amount of time to your digital shelf and physical retail performance?

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How lockdown has revolutionised the digital shelf

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

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4 digital shelf insights you should review regularly

Brand messaging, stock availability, competitor pricing, competitor promotions Digital shelf insights refer to the understanding we take from key retail metrics.

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What data brands need to know from the Office for National Statistics

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

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How brands can support online growth through digital shelf management

As recently reported by The Grocer, supermarket leaders have called on the industry to supply better digital shelf data for their products to cope with the continued rise in online…

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How to build a stronger brand with eCommerce analytical tools, Part II

Never before have brand owners felt the need to discard their long term plans, roll up their sleeves and try to understand how to grow their sales online. In the…

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The importance of customer experience to grow retail brand performance online

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

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How to adjust your ecommerce strategy for the new normal online retail landscape

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

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McVitie’s producer Pladis Global chooses e.fundamentals to foster online growth

Pladis Global has chosen to partner with e.fundamentals to to optimise its ecommerce growth strategy across online retailers in the UK.

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How COVID is changing the way we shop

Consumer behavior is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

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e.fundamentals hires ex- P&G and Kraft Heinz director Jo Campbell

e.fundamentals has appointed Jo Campbell to join the company as Commercial Director. She brings with her a wealth of commercial CPG experience from more than 15 years with Procter & Gamble and Kraft Heinz.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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