Blog

As a company dedicated to supporting growth driven CPG brands with actionable, easy to understand ecommerce insights and analytics, we’ve developed a new feature within our deliver value that counts…

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

Pladis Global has chosen to partner with e.fundamentals to to optimise its ecommerce growth strategy across online retailers in the UK.

Consumer behaviour is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

e.fundamentals has appointed Jo Campbell to join the company as Commercial Director. She brings with her a wealth of commercial CPG experience from more than 15 years with Procter & Gamble and Kraft Heinz.

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. e.fundamentals’ service…

e.fundamentals launched a new service that allows brands to monitor and optimise their online sales performance through the wholesale channel.

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…

It was a fairly predictable scene when I was last gearing up towards a category review; spreadsheets everywhere, multiple tabs open and the strategies we put together with the retailers…

A £15m opportunity for Frozen Foods sales online Analysis from e.fundamentals Insight Manager Helen Thomas, "Premiumisation is a key category growth driver across grocery in general, but in particular for…