Blog

e.fundamentals has appointed Jo Campbell to join the company as Commercial Director. She brings with her a wealth of commercial CPG experience from more than 15 years with Procter & Gamble and Kraft Heinz.

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. e.fundamentals’ service…

e.fundamentals launched a new service that allows brands to monitor and optimise their online sales performance through the wholesale channel.

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…

A £15m opportunity for Frozen Foods sales online Analysis from e.fundamentals Insight Manager Helen Thomas, "Premiumisation is a key category growth driver across grocery in general, but in particular for…

London, 31 October 2019 - Global cereal producer Weetabix Food Company has signed up to e.fundamentals’ wholesale analytics to monitor and optimise its online sales performance through wholesale and out-of-home…

e.fundamentals secures £5.3 million investment to drive international expansion of market-leading eCommerce analytics service London, Mon 21 Oct 2019 London and Edinburgh-based e.fundamentals is a market-leading eCommerce analytics platform that…

London, 8 August 2019 – World-famous tea brand Twinings has chosen eCommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites. Twinings becomes…

Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period. There is a lot that…

Brands invest in eCommerce analytics platform to boost their online sales performance London, 4 Mar 2019 – Major FMCG brands Weetabix and HiPP Organic have signed up to eCommerce analytics…