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How COVID-19 will change eCommerce and drive greater adoption from brand leaders to meet changing consumer behavior

Consumer behaviour is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

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e.fundamentals hires ex- P&G and Kraft Heinz director Jo Campbell

e.fundamentals has appointed Jo Campbell to join the company as Commercial Director. She brings with her a wealth of commercial CPG experience from more than 15 years with Procter & Gamble and Kraft Heinz.

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4 Valentine’s Day 2020 Confectionery eCommerce Insights to Know

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

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Molson Coors partners with e.fundamentals to help drive online sales

Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. e.fundamentals’ service…

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e.fundamentals launches dedicated eCommerce analytics service to help brands win in wholesale

e.fundamentals launched a new service that allows brands to monitor and optimise their online sales performance through the wholesale channel.

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Baby Food Category Report 2020

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

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10 Facts on Online Sales and eRetail to win the eCommerce analytics race

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…

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5 Tactics to grow online sales for category managers in 2020

It was a fairly predictable scene when I was last gearing up towards a category review; spreadsheets everywhere, multiple tabs open and the strategies we put together with the retailers…

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Frozen Food Category Report

A £15m opportunity for Frozen Foods sales online Analysis from e.fundamentals Insight Manager Helen Thomas, "Premiumisation is a key category growth driver across grocery in general, but in particular for…

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Weetabix signs up to wholesale analytics from e.fundamentals to help drive online sales

London, 31 October 2019 - Global cereal producer Weetabix Food Company has signed up to e.fundamentals’ wholesale analytics to monitor and optimise its online sales performance through wholesale and out-of-home…

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e.fundamentals secures £5.3 million investment

e.fundamentals secures £5.3 million investment to drive international expansion of market-leading eCommerce analytics service London, Mon 21 Oct 2019 London and Edinburgh-based e.fundamentals is a market-leading eCommerce analytics platform that…

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Global tea brand Twinings chooses e.fundamentals to help boost eCommerce

London, 8 August 2019 – World-famous tea brand Twinings has chosen eCommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites. Twinings becomes…

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