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Winning key account management strategies for the eGrocery era

We cover what it takes for Key Account Managers to strategize and win in eGrocery. Make the shift from in-store to online with these actionable strategies.

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Driving digital shelf growth with enhanced global retailer coverage

We’re committed to enabling our clients advance their Digital Shelf performance through the continuous expansion of our global retailer coverage and category expertise. Find out if we cover your markets yet. Chances are we do!

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These Ecommerce Growth Forecasts Will Change The Way CPGs Act

Ecommerce growth has become unstoppable, eMarketer's latest forecasts prove. CPGs must change the way they act or else risk being left behind. Read our summary of the figures, trends and suggested actions.

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Rapid growth fuels creation of new tech jobs for Edinburgh-based SaaS company

The acceleration of ecommerce grocery sees e.fundamentals create new tech jobs to further its position as a global Digital Shelf Analytics provider.

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The new rules of omnichannel: how to make bricks and clicks add up

The imperative to embrace eGrocery omnichannel strategies isn't going anywhere so we've summarized our view how brands and retailers can make bricks and clicks add up.

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How to run an RFP for digital shelf analytics

CPG teams typically run a request for proposal when looking for a digital shelf analytics vendor. We've summarized what's key to making this process smooth and cost effective.

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How to pick the best digital shelf analytics vendor

We all know ecommerce is exploding, but do you know how to fuel your CPG’s online success fast and at scale? Read on to find out:  Why digital shelf analytics…

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Can Walmart beat Amazon and Instacart to win the battle for eGrocery?

It’s hard to think of a busier time for eGrocery than the past 12 months, and few retailers have been busier than Walmart. We’ve had news of more local fulfillment…

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What’s next in e-commerce? How to bring category strategy to life on the digital shelf

Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…

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PepsiCo chooses e.fundamentals to power its eCommerce growth in Europe

London, February — e.fundamentals, the digital shelf analytics provider, today announced a partnership with PepsiCo’s, Inc. (NASDAQ: PEP) ("PepsiCo") to power its eCommerce growth in Europe. The strategic partnership is…

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New Feature: eRetail Media analytics for Online Grocery

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

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The marketer's guide to banner display advertising in online grocery

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for online grocery, your competitors are going to have a massive advantage when…

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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